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N Brown on improving online conversion with social proof messaging
Essential Retail chats to Finn Christo, group eCommerce conversion rate optimisation manager at N Brown to learn why the retailer has deployed Taggstar's social proof messaging online.Why are social...
View ArticleComment: Online security won’t improve until companies stop passing the buck...
Steven J. Murdoch, Royal Society University research fellow at UCL, takes a look at the burden on customers to secure their accounts.It’s normally in the final seconds of a TV or radio interview that...
View ArticleTrailfinders leads the way with personalised customer experience
Matthew Raymond, IT Director at Trailfinders, describes how it has improved its telephone infrastructure.Our ethos at Trailfinders is to deliver a superior, personalised and bespoke customer service....
View ArticleRBTE 2017: Lush benefits from move to Google Cloud
Transition on-demand forms part of the retailer's ethical sourcing strategy.Cosmetics specialist Lush has made a quick-fire move to Google Cloud Platform and is already saving money and thinking about...
View ArticleRetail Ramble podcast: Scientific retailing
Essential Retail chats data intelligence with Dynamic Action and Accenture.Essential Retail sits down with Michael Ross, co-founder and chief scientist at Dynamic Action, and Simon Blosse, a director...
View ArticleRBTE 2017: Addison Lee to launch chauffeur-driven delivery service
Addison Lee is developing an uber-luxury courier service as it seeks to differentiate itself from rivals. The courier arm of Addison Lee is the fastest growing part of the private hire firm’s business...
View ArticleEvent invitation: Countdown to GDPR - one year to go!
You are invited to a briefing on the General Data Protection Regulation in London on Thursday 25 May 2017.Do you know your company could be faced with a fine of up to 4% of annual turnover for a breach...
View ArticleRBTE 2017: Retailers must deliver a seamless and personalised shopping...
Barclaycard says high-street stores should blend mobile and in-store channels.The rapid adoption of mobile commerce means high-street stores must find ways to use technology to boost brand engagement....
View ArticleFrom technology company to retailer: The making of Snapfish
Amy Boyle, chief of staff at Snapfish, describes the journey the e-tailer undertook from a technology company to a retailer. In the heady days of the Dot Com boom engineers and computer scientists...
View ArticleRBTE 2017: Why John Lewis introduced mobile devices for store staff
John Lewis describes how it is rolling out iPhone 6 devices for use by partners across its store estate.John Lewis is "levelling the playing field between customers and sales assistants" by deploying...
View ArticleComment: Making a personal journey
Brian Elliott, managing partner at Periscope By McKinsey, talks about the benefits of, and the journey toward, personalised marketing.While some retailers are forging ahead with their personalisation...
View ArticleComment: Nine behaviours to propel forward-looking retailers
Laura Gurski, senior managing director of Accenture’s customer & channels practice for retail, consumer, life sciences and industrial industries, shares nine tips to compete in today's modern...
View ArticleVIDEO: Poundland on using Honeywell to increase retail productivity
Poundland describes why it uses Honeywell's barcode scanners to improve productivity in store. Poundland's head of business engagement, Neil Duckhouse, describes how it is using Honeywell's Orbit...
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Whitepaper: Mobility Reinvents Retail
Download Honeywell's whitepaper, 'Mobility Reinvents Retail', to learn how to harness the power of mobile in a disruptive retail market.While digital retailing may be booming, 90% of retail sales still...
View ArticleEstée Lauder deploys AR online
Estée Lauder customers can virtually 'try on' makeup using augmented reality technology.Estée Lauder is the latest beauty brand to launch an augmented reality (AR) function on its website, which allows...
View ArticleRBTE 2017: Coop Denmark creates value for customers at the checkout
Loyalty card app forms key part of far-reaching retail change programme.Coop Denmark is using a newly-developed loyalty card app to push offers to customers and to automate checkout payments. Thomas...
View ArticleFive ways Oscar Jacobson is using technology to support global growth
Oscar Jacobson IT application manager, Marcus Knutsson, says the platform is in place to support the Nordic menswear brand’s future tech innovation and international growth.Oscar Jacobson says it has...
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M&S offers shopping bag courier service in West End
Marks & Spencer is launching a store-to-door delivery service for customers who don't want to carry their bags home.Marks & Spencer is the latest West End retailer to sign up to a store-to-door...
View ArticleComment: Speed is this season’s hottest fashion trend
Siobhan Gehin, MD, Kurt Salmon, part of Accenture Strategy, takes a look at how retailers can use technology and data analytics to keep up with the ‘see now, buy now, wear now’ consumer'.Young...
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Ghd reports organic SEO boost
Haircare products business Ghd says it has improved its search rankings for high-value generic terms after finding what it described as a “massive boost” to its SEO strategy.Ghd has reported success in...
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