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RBTE 2017 interview: Links of London on digital strategy
Essential Retail talks with Links of London boss Martin Byrne about the jeweller’s first steps towards a digital strategy. Carrying out only one major technological overhaul is enough to put the fear...
View ArticleEssential Retail at RBTE
Essential Retail will be bringing you the latest news from RBTE 2017.The Essential Retail team is on the ground at RBTE 2017 over the next two days, dedicated to bringing you the latest news from the...
View ArticleEconocom launches subscription mobile device service
Econocom is offering retailers in-store mobile devices as part of a flexible two-year subscription service.Econocom has announced the launch of is BOS subscription service for retailers looking to...
View ArticleRBTE 2017: Toys R Us sales explode after introducing tablets
Staff across the toy retailer's stores are tapping into the devices to provide extra information to customers Frank Muzika, UK lead executive at Toys R Us, told delegates that tablet assisted sales...
View ArticleRBTE 2017: Waitrose prototypes recipe inspiration app
Waitrose is testing an app which inspires customers with recipes ideas as well as generating a shopping list of ingredients. Waitrose is developing a recipe inspiration app linked to loyalty card data...
View ArticleRBTE 2017: Innovation involves improving existing practices and scouting out...
Innovation should involve both business-led initiatives and handing employees the freedom to challenge the status quo.A panel of retailers told the audience at RBTE today that the best way to approach...
View ArticleRBTE 2017: ‘Transformative’ RFID technology is driving sales
An increased knowledge of stock and an improvement in operational efficiency provided by RFID technology is having a positive effect on retailers, including M&S, River Island and John Lewis....
View ArticleRBTE 2017: Made.com reports success in connecting online customers with...
A fusion of Made.com’s physical showrooms with the retailer’s online shopping experience has helped boost conversion rates. Rebecca Ruddle, head of showrooms at Made.com, detailed at RBTE 2017 how the...
View ArticleAsda reduces workload involved in updating prices
Asda is using data analytics to shake up the way it conducts its weekly retail reporting. Asda is using data analytics to create a series of patents which reduces unnecessary information in its weekly...
View ArticleRBTE 2017: Engage Pinterest users by creating compelling content
Retailers can capture people considering future purchases by tapping into the Pinterest user base.Retailers considering using Pinterest should provide “helpful” content that is “beautiful” and...
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RBTE 2017: MariElla Labels and SmartPixels win Innovation Award
Electronic price labelling product and augmented reality start-up, have both been named winners of the RBTE Innovation Award, as part of the Innovation Trail & Awards 2017, sponsored by Aptos.The...
View ArticleRBTE 2017: The Co-operative Group tightens data security with P2PE solution
The company has focused on improving customer loyalty since experiencing a challenging few years.The Co-operative Group has introduced a point-to-point encryption solution which has also paved the way...
View ArticleRBTE 2017: In-store employees central to shops despite focus on tech
As retailers continue to invest in new technologies across stores, staff need to be well-equipped with how to handle the tools.Retailers are grappling with the challenge of reimagining their stores to...
View ArticleRBTE 2017: How Boots aims to make shopping more relevant for customers
Boots’ head of personalisation Dave Robinson says the health & beauty retailer uses business intelligence to establish separate commercial targets for its different customer segments.Boots has...
View ArticleComment: How digital signage is generating a retail 'wow factor'
James Pepper, technical services director at Vista Retail Support, takes a look at the increase in digital signage technology at RBTE's sister exhibition, RDSE 2017.Everyone in retail can benefit from...
View ArticleRBTE 2017: Tesco launches voice ordering through Google Home
Customers can now purchase goods from Tesco via the Google Home device by simply using their voice, bringing frictionless shopping another step closer.Tesco has teamed up with Google Home to enable its...
View ArticleRBTE 2017: Consumers increasingly embracing biometric solutions
As Visa launches its latest version of Verified-by-Visa, which includes fingerprinting authentication, the company believes biometrics are becoming mainstream as more retailers and consumers adopt the...
View ArticleRBTE 2017: Marketplaces are worth the risk when going global
Fashion retailer N Brown argues marketplaces are a great way to test new international markets.Retailers are increasingly turning to marketplaces as a way to launch their brand into new markets. Simon...
View ArticleRBTE 2017: Online and offline divide harms customer experience
In-store and eCommerce teams need to work together more effectively to help provide a better customer experience.A panel of speakers from brands including Sainsbury’s and George at Asda agreed that...
View ArticleRBTE 2017: PCI compliance is cheap compared to EU GDPR, says payment security...
Security experts considered the future of secure payments and the impact that EU GDPR will have in the panel session, strengthening security without losing sales.Jeremy King, international director of...
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