Majestic has revealed its new website will focus on customer wine ratings.
The website, which went live this month, hopes to offer customers an interactive experience, where they can leave ratings about the wines they are drinking.
Majestic said poor performing wines will be removed from its product range.
“Our customers have requested a slicker, faster and more interactive website,” said Natalie Th’ng, head of .com development at Majestic. “We wanted to take their feedback and make them the central focus of the new website."
She added: "They will become the ultimate decision makers with enormous influence over which wines we stock and which we don’t.”
The new website will also allow customers to buy tickets for wine tasting events at local stores and will provide a live newsfeed from each branch, which will be controlled by the individually store, rather than centrally.
Last month, the wine retailer announced the launch of its ‘Franchise-Lite scheme’, which gives store managers more autonomy and rewards them for five-star customer service.
Majestic’s customer director, Josh Lincoln, added: “The new website needed to reflect the great service our store managers are giving in our stores. Launching the new site is another important step in our transformation. Our stores will now have a direct line of communication with their customers, we’ll be able to keep them posted about exclusive local events, and hear their feedback on our wines.”