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RBTE 2017 Exhibitor Spotlight - Zynstra

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In the build-up to RBTE 2017, we will be shining the spotlight on some of its exhibitors and the personalities behind them. Today, we hear from Breaking Bad fan and VP sales EMEA at Zynstra, Roger Sowerbutts.

About the company...

Why are you returning to RBTE 2017?

Zynstra have partnered with Hewlett Packard Enterprise to deliver a unique hybrid IT solution tailored for retail branch IT. This unique hyperconverged solution simplifies IT for retailers and delivers significant cost savings, while providing a platform to run the latest omni-channel applications. 

Retailers need advanced virtualised branch IT with the flexibility to adapt to changing business requirements, but without the need for local IT skills, and with minimised support overheads.

How effective is RBTE compared to your other forms of marketing?  

We have exhibited successfully with Zynstra when we were an emerging business. It’s great to be returning in partnership with Hewlett Packard Enterprise.

Tell us about your company in Tweet form (no more than 140 characters)…

The HPE ProLiant Easy Connect is a #hyperconverged solution that simplifies #IT for #omnichannel #retail & cuts costs.

The people behind the company...

What was your first car?

Hillman.

What 3 things would you take with you on a desert island?

  • iPad
  • Books
  • Boat

Favourite album from your teens?

Hunky Dory, David Bowie.

What's your Starbucks order?

Tea.

Veuve Clicquot or pint of ale?

Pint of ale.

Favourite gadget you own?

iPad.

Favourite TV show?

Breaking bad.

What would be the first thing you would do if you won the lottery?

Sail around the world.

You can see Zynstra on stand 830 at RBTE, which takes place between 8-9 May 2017. To see who else is exhibiting at the show click here.


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