Some 72% of consumers said they would shop more with their favourite high street retailer if it offered the option of same-day delivery, according to new research.
The survey from on-demand delivery platform, Stuart, which officially launched in the UK this week, suggested Britons would spend an average of £168 extra each year if this speedier fulfilment option was in place.
Stuart estimated that consumers are spending a combined £4.9 billion less with their favourite high street retailers online due to missing delivery options, and its newly launched solution has been positioned as a way for retailers to reduce this shortfall.
Key survey findings
- 50% of consumers wish high street retailers offered better delivery services when shopping online.
- Convenience tops price for consumers when choosing delivery options.
- 32% of consumers always choose a high street retailer that offers same-day delivery over one that doesn't.
- 79% would switch from their favourite high street retailer if it didn't offer their preferred delivery method.
- 62% would pay a premium for same-day delivery, offering a potential extra £94 million in revenue from deliveries alone.
- 10% of online shoppers would pay £11 or more for one-hour delivery.
David Saenz, UK managing director at Stuart, commented: "The research paints a picture of a modern-day consumer who considers fast, flexible delivery a must-have in a society driven by convenience.
"Yet too often convenient delivery – and returns – are being considered a 'nice to have', not a necessity, by high street brands. Online shoppers consider delivery as the lynchpin when it comes to their brand loyalty."
He added: "In five years' time, instantaneous delivery and returns will be mainstream. The retailers who invest in this now will not only be winning the race for consumer loyalty but will also reap the financial rewards that come with it."
Stuart is already live in Paris and Barcelona, where it works with over 100 retailers, but its foray into the UK retail space starts with an initial London focus and includes work with fast food company, Burger King.
Read the full report from Stuart
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