When UK shoppers were asked by PwC what was the most important attribute of the in-store experience, 64% responded saying a colleague with a deep knowledge of the store’s product range. This statistic only increases to over 75% when quizzing US and Chinese shoppers.
But when customers are increasingly browsing online before entering a store, the likelihood of the shop assistant being the person with the deep product knowledge is decreasing.
In this webinar, we’ll be joined by Dave Abbott, head of in-store at Dune, Colin Pike, senior key account manager - retail, Datalogic and Jacky Broomhead, market development manager - Apparel at GS1 UK to discuss various technologies being used to bridge the knowledge gap between in-store and online retailing.
Key takeaways
• How can both colleagues and technology improve the in-store customer experience?
• What technologies are being used by retailers in store to empower their colleagues?
• How easy are these devices to adopt by organisations?
• The importance of being agile.
• Why are retailers adopting Android devices over Windows?
