Feelunique has bought French online beauty e-tailer, Beautyst.
The acquisition of the largest beauty community and marketplace in France will bolster Feelunique's presence in the region.
As well as a leading online marketplace, Beautyst produces rich editorial content for its online blog, with over 1,3000 bloggers and more than 600,000 followers across its social networks.
"Feelunique’s unrivalled portfolio of beauty products and The Beautyst’s large and dedicated online beauty community is a powerful combination," said Joel Palix, CEO of Feelunique. "The acquisition of The Beautyst further accelerates our vision of becoming the leading player in online beauty in France, which is a strategically important market to us given its currently low online penetration. This acquisition will also strengthen our position amongst Millennials, a key audience for us."
Following the acquisition Beautyst has been renamed “The Beautyst by Feelunique”.
Feelunique now offers 450 brands and 20,000 products to its customers across Europe. The e-tailer already has a website in France, launched in November 2015, as well as physical presence in April 2016.
Feelunique offers the biggest choice of beauty products in Europe, with 450 brands and more than 20,000 products across makeup, beauty, perfume, accessories and electricals.