Essential Retail catches up with Catherine Shuttleworth, CEO & founder of Savvy Marketing, to discuss the ever-changing modern, connected customer
Essential Retail sits down with Catherine Shuttleworth, CEO & founder of Savvy Marketing, to chat about the connected shopper and how retailers need to adjust their strategy in response to immediacy and convenience. We also discuss the changing face of Britain's high streets: how retailers are being forced into more affordable out-of-town sheds and the impact of that on communities.