Sainsbury’s has revealed its acquisition of the Nectar loyalty scheme business from Aimia for £60 million.
The retailer announced it acquired all assets, colleagues, systems and licences required to independently run the Nectar programme in the UK.
Sainsbury’s said: “Acquiring Nectar supports Sainsbury's strategy of knowing its customers better than anyone else. There is no change for customers as a result of the acquisition and they should continue to collect and redeem their Nectar points as normal.”
Catherine Shuttleworth, CEO at Savvy said the move allows Sainsbury’s to “take total responsibility for their customer loyalty scheme moving forwards”.
“There’s a real strategic advantage here and demonstrates that loyalty is anything but dead,” she said.