UK grocer Asda is using cloud-based technology to help its category managers work more closely with the company's suppliers when it comes to monitoring own-label product quality and performance.
The supermarket is looking to drive improvements and product innovation across its private label range, and is using UK-based Solutions 4 Retail Brands' (S4RB) quality management system (QMS) to boost its engagement and relationships with own-brand suppliers.
Asda works with multiple supplier organisations to deliver its own label offer, which includes groceries, health and beauty products and household goods. Internal users of the QmS system can gain a detailed picture of how a product or range is performing in the market.
Suppliers can also tap into the software to access the information they may require to make product improvements.
Gail Paddy, senior product development director at Asda, commented: "QmS allows us to hold all of our quality data in one place, whether it is from our internal checks across Asda house or our depots, or from our external providers.
"It also allows us to be able to report more effectively so we can take any required actions to ensure that we are delivering a consistent quality experience for our customers."
S4RB lists Waitrose and Walgreens Boots Alliance among its other retail customers.
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